iApply SEO Case Study

How we added value for the Business...

In 2023, iApply Global embarked on a transformative SEO journey, focusing on elevating its digital presence and connecting more users with its innovative job search platform. This case study delves into the strategic SEO implementations and their remarkable impact on iApply’s performance throughout the year.

Project Overview

  • Duration:¬†December 2022, – December 2023
  • Objective: To improve user engagement, increase traffic, and rank for good volume keywords in 2023.

Achievements at a Glance!

Organic Growth: Increase in keyword rankings, DR, UR, backlinks, and referring domains. 72%
Content Impact: New rankings on the website, 6 on the blog, boosting visibility. 88%
Keyword Success: Major rank boosts for phrases like "Ai job finder," significantly upping traffic. 79%
Conversions: Form submissions, highlighting a surge in user engagement and conversions. 92%

Strategic Initiatives

Over the past year, iApply Global has made significant strides in SEO performance. The Domain Rating (DR) saw an increase by 4 points, signaling stronger domain authority. Similarly, the URL Rating (UR) improved by 6 points, indicative of the quality of the website's URLs. The number of backlinks grew impressively by 5.9K, while referring domains rose by 142, enhancing the site's credibility and reach. Organic search traffic increased, with a remarkable addition of 149 keywords, contributing to an uptick of 48 in traffic figures. This overall progress underscores iApply Global's successful SEO strategy and improved market presence

Ahref Insights Overview

Organic Keywords Ranking Trend


User Experience Redesign

A complete overhaul of the website's design and navigation provided a more intuitive and user-friendly experience, significantly reducing bounce rates and increasing session durations.

Content Strategy Revamp

By focusing on high-quality, relevant content, we were able to increase user engagement and time spent on the site, fostering a stronger brand connection.

Technical SEO

Improvements in site speed, mobile responsiveness, and on-page SEO factors contributed to better search engine rankings and visibility.

On-Page and Off-Page SEO:

We executed comprehensive on-page and off-page SEO strategies to enhance Kaliiva DC's online presence. This included optimizing website content and metadata for relevant keywords, improving site architecture, and securing high-quality backlinks from reputable sites.

Final Verdict!

iApply Global’s SEO strategy in 2023 has set a new standard for leveraging digital marketing within the job search industry. By focusing on targeted content creation, strategic keyword optimization, and conversion tracking, iApply has not only improved its digital footprint but has also created a more engaging and effective platform for job seekers worldwide.

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