An SEO (search engine optimization) solution refers to the services, strategies, and tools used to optimize a website and improve its visibility in organic or unpaid search engine results. Here are some key aspects of an SEO solution:

• Link Building: An SEO solution aims to acquire relevant backlinks from authoritative websites to increase domain authority and ranking power.
• Technical SEO: Ensuring a website loads fast, has a responsive design, implements metadata correctly, and follows best coding practices.
• Keyword Research: Identifying the best long-tail and high-volume keywords a site should target for increased traffic and leads.
• Competitive Analysis: Benchmarking against competitors online to find new opportunities and improve weaknesses.
• Local SEO: Helping local businesses get found for local search queries by optimizing citations and proximity factors.

Monthly Data Reporting & Analytics: Monitoring progress, refining strategies, and benchmarking success using SEO analytics tools.

Here are some key reasons why SEO is important for your website:

• Increased organic traffic: Optimizing your site for SEO helps drive more qualified and targeted visitors through free search engine results. This boosts your business’s online visibility.
• Conversions and leads: Higher rankings mean more exposure to potential customers. This increased visibility can translate directly into more leads, sales, downloads, newsletter signups, and other desired conversions.
• Brand awareness: As your content appears high in search results for relevant terms, you build trust and authority in your industry or niche over time through SEO. This enhances your brand awareness.
• Higher ROI: SEO is a cost-effective channel compared to paid ads. You don’t pay each time someone clicks through from Google. SEO visitors tend to be more qualified and intent-based as well.
• Better user experience: Optimizing helps search engines understand your site better to direct the right people to you quickly. This leads to higher satisfaction for users.
• Increased customer retention: SEO-optimized websites provide more value to prospects and customers through helpful, shareable content over time, which boosts loyalty.

Competitive advantage: Leveraging SEO gives you an edge over rivals if your site ranks above theirs for essential keywords.

Here are some effective steps Rubbics follow to implement an SEO solution for your website:

• Choose 2-3 high-value keywords and phrases to optimize for based on search volume and relevance.
• Add the target keywords naturally to your page titles, headers, URLs, and image alt texts.
• Produce 500+ word optimized blog posts/pages weekly with the keywords within.
• Link internally to new pages from navigation and older blog posts.
• Outreach to similar niche sites/blogs for a natural backlink in related content.
• Collect business listings with your name, address, and phone on Google, Bing, and Yelp.
• Set up Google Search Console and Bing Webmaster Tools to fix crawl issues.
• Conduct a keyword gap analysis to find missing low-competition opportunities.
• Refresh your metadata with target keywords in descriptions and headings.
• Speed up site loading via image compression, caching, and external plugins.
• Consider technical SEO services like site audit and architecture improvements.
• Monitor analytics and position tracking tools to analyze performance.
• Refine strategies regularly based on best practices and search behavior changes.
• With consistent optimization, content creation, and link-building efforts over 3-6 months, you can expect steady SEO gains for your website. Remember to review progress monthly.