Social media marketing refers to gaining traffic or attention through social media sites. Marketers make posts, pictures, and videos to share on these sites. They want people to learn about their brand, get more customers, and sell more products.
Marketers test different types of content to see what people like. They also pay to promote some of their posts. Marketers watch how many people see, like, and share their content. This helps them know which messages and sites are best for talking to customers.