Every now and then, we work with a brand that starts from absolute scratch—and that’s exactly what happened with Home Figures. When they reached out to us in mid-2024, they had a brand-new website, zero keyword rankings, no sales from online channels, and a domain rating of… well, let’s just say it didn’t exist yet.
And you would know what? We felt excited.
There is also something immensely gratifying about creating the brand presence in the Internet world yourself. Home Figures, an innovative furniture brand with its own original designs, had a magnificent product, a distinct purpose and vision, it simply needed a partner who might turn that vision into reality in the online world.
The Genesis: A Site With inadequacy and Gravity
As soon as we audited their site for the first time we noticed the red flags:
Technical SEO problems that were damaging their position and performance
- Poor content structure—pages weren’t optimized for search or user experience
- Zero keyword rankings and dummy backlinks from irrelevant sources
- No real traction from paid or organic channels
On top of that, sales from digital channels were nonexistent. It wasn’t a question of why sales were low—they just weren’t coming in at all.
But the potential was there. That’s what we focus on.
Building the Foundation: Fixing What Was Broken
Before we even touched marketing, we got to work on the website itself.
We focused on technical SEO first—because if the site isn’t technically sound, everything else falls apart. We implemented:
- Mobile Optimization
- Secure HTTPS
- Structured data
- Proper error handling
- An XML sitemap
Then came on-page SEO. We restructured the content, optimized product and collection pages, fixed meta tags, added alt text to images, and improved internal linking.
Basically, we turned the website into something Google could actually understand—and users could navigate with ease.
Must Read: Why Digital Marketing is Important For a Brand
Strategic SEO: Rankings, Relevance, and Revenue
Now that the foundation was solid, we moved to the fun part: getting found.
Our SEO strategy wasn’t just about throwing keywords onto pages. We took a layered approach:
- Keyword strategy: We targeted relevant, high-volume terms in the furniture space, specific to UAE audiences.
- Content: We created helpful, clear content that matched what people were searching for—both on product pages and across the site.
- Backlinks: We built real, high-quality backlinks—not spammy ones. This helped grow the domain rating and search credibility.
- UX improvements: We kept refining the site’s layout, speed, and responsiveness to keep users engaged.
The Results? Organic Sales Took Off
Within just 3 months, here’s what happened:
- 186 keywords were ranking
- 100+ keywords were ranking specifically in the UAE
- The health score improved to 94
- 400+ active backlinks were built
- 40,000 AED in sales came directly from organic traffic
- 10x increase in sales from organic sources
Not bad for a brand that started with nothing just a few months prior.
Paid Ads That Made Sense
Image Alt: Dashboard showing total sales results from all marketing activities, including gross sales and sales breakdown over time.
While SEO was cooking, we didn’t sit around and wait. We launched a smart Meta ads strategy (Facebook & Instagram) to accelerate brand visibility and get customers in the door faster.
We didn’t throw money blindly. Every ad campaign had a purpose:
- Stage 1: Build awareness and collect audience data
- Stage 2: Retarget website visitors who didn’t convert
- Stage 3: Drive conversions through time-sensitive offers and product showcases
With just 11,000 AED in ad spend, we generated 50,000 AED in sales, achieving a strong Return on Ad Spend (ROAS). That’s the kind of result clients love—and honestly, so do we.
More Than Just Numbers — Real Growth
Yes, the stats are great. But what really mattered was the shift in momentum. Home Figures went from relying entirely on offline or word-of-mouth sales to becoming a digitally visible, search-friendly brand. And that opened up new doors.
They were finally ranking for keywords that mattered — terms with real buying intent like “modern coffee tables UAE” or “contemporary sideboards Dubai.” These weren’t just vanity metrics. They were keywords that brought in people ready to buy.
More importantly, their team started feeling confident. They understood the flow of digital traffic, how sales came in, and what made their audience tick. That clarity helped them make smarter business decisions going forward.
What We Learned (And What You Can Take Away)
Every project teaches us something new, and Home Figures was no exception. Here are a few takeaways that we think apply to any business owner or marketer reading this:
- You don’t need a strong starting point — just the right direction.
Home Figures didn’t have traffic, authority, or even a healthy website. What they did have was a product people wanted and the willingness to invest in doing things right. That’s what made the difference. - SEO and paid ads can work beautifully together.
We often see brands trying to choose between SEO and ads. The truth is, both are powerful — but only when used with the right strategy. SEO gave Home Figures a long-term growth engine. Meta ads gave them short-term momentum. Together? They created compounding results. - Fixing the basics beats chasing hacks.
You don’t need tricks. You need a clean, well-optimized site, good content, and the patience to let results build. SEO isn’t magic — it’s method.
Our Approach: Built on Real Experience
At our agency, we don’t believe in one-size-fits-all packages or vanity campaigns. Every business has its own story, its own market, and its own pain points.
With Home Figures, our experience in working with e-commerce and design-led brands helped us move quickly. We knew how to balance aesthetics with performance. We knew how to speak the language of home & furniture shoppers. And we understood how to bring visibility to products that deserved attention.
This case study isn’t just a “win” we like to show off — it’s a real example of how strategy, communication, and consistency come together to drive growth.
Final Thoughts (And a Quiet Nudge)
If you’re running an online brand — whether it’s furniture, fashion, or something completely different — and you feel like your website is invisible… we get it. We’ve been there with clients before.
But the good news? There’s always a starting point.
With the right SEO strategy, smart ads, and a website that’s optimized for both humans and search engines, real change can happen — fast.
So, if this sounds like the kind of growth you’re looking for, maybe it’s time we talked.
No pressure — just a real conversation with a team that’s been in the trenches and knows how to get results.